At the end of every project, I'm usually overcome with the need for introspection. Early in my career, I thought it was due to me still being very young (and as every young person is, a little too consumed with myself and my own life). Now that I'm older, I realize it is quite the opposite of that – or at least to me, it is – an endowing endeavor.

It takes months to turn around a new collection – but strangely enough, it is not the 15-18 hours a day that I put into them that changes me every single time. It's not the weekends spent sitting in my office or the lack of personal time that makes this such a cathartic experience – but rather, it's the process of turning blank pages into something that will help bloggers, even you – to build the business of your dreams, to get excited about blogging again and to dream of one day running your own business and being your own boss.

Each collection I launch starts with the idea of bettering someone else's life – and that process is an incredibly personal one. It peels layers off my own life and my own dreams as I develop each idea.

This collection is inspired by the changes my own style and beliefs have undergone over the past 2 years. I wanted to build pro themes that were still mindful and minimal, that could easily set you up for success, something that you could transform and make your own, that could fit anyone’s brand – and not just compliment it, but better it. I truly hope I've achieved that.

Now, it's time for me to spend a tad bit of time in the sun, exchange the quick plates of toast and hummus for a hearty meal... and let you take your new theme to exciting new places.

As always, it's been a pleasure to create something for you.

I hope you enjoy this collection.

Love,
Ana

Cover: Caroline Birk, with thanks